Senior Sales Manager – Industrial Product Solutions
Etteplan · Espoo
Hybridsenior💰 5,950–7,250 EURSales · TechnologyPosted 28/10/2026, 17:01
Skills
b2b salesindustrial product solutionsaccount managementbid managementembedded systems
Job Description
Are you passionate about industrial sales and a persistent customer value builder – do you have an innovative and proactive approach in driving business growth, bringing new perspectives and finding new solutions for industrial equipment and machine manufacturing companies?
Etteplan is growing and we are looking for an experienced Senior Sales Manager to join us. This is to drive growth within selected industrial equipment and machine manufacturer customers globally, including defense, energy, mining and autonomous vehicles as particular focus sectors. We place great emphasis on personal qualities and will be happy to hear from you – a curious person with a positive attitude and a passion for industrial digitalization, willing to take the next step in your career. We at Etteplan love to build teams with innovative and skilled people having a passion for creating smart solutions to industrial digitalization needs. We are a growing international technology service company with decades of experience partnering with companies in a wide range of industries.
Your Role
As a Senior Sales Manager, you will drive sales by discovering relevant customer needs, leading and developing opportunities, and building offers for existing and new accounts. You will focus on Finnish and international industrial equipment and machine manufacturers, helping them to advance their R&D in embedded SW, electronics and HW design services and solutions ranging from consulting to turn-key projects and continuous services. You will work together with our other sales managers, delivery teams and global organization consisting of service-minded professionals. Your responsibilities will include
- Drive sales growth through value and solution-based sales approach, rooted on strong understanding of customers' business needs and objectives
- Develop and execute customer sales plans to penetrate strategic accounts, engage multiple stakeholders, and leverage internal resources to drive sales
- Acting as bid manager for the sales cases that you account for
- Participate in sales campaigns at both regional and global levels
- Accountability of your sales targets.
The preferred location is Helsinki area, Finland, but also Tampere, Oulu or Jyväskylä can be considered. Approximately 20% of travelling will be needed in this role, mainly in Finland and Central Europe.
Your profile and way of working
We expect you to be passionate about building customer value centric growth and business solutions in teamwork with talented experts. You get energy from working with customers, and act as an example to inspire your colleagues to meet customer expectations.
- A minimum of five years of proven success in international business solution sales within the engineering or technology services industry, specifically in selling to industrial equipment and machine manufacturers
- Proven B2B sales track record in industrial product and embedded solutions to industrial manufacturers. Demonstrated success in selling industrial product solutions and engineering services to device and machine manufacturers is a must-have. Scope includes embedded software and electronics design, system integration and architecture, as well as secure connectivity solutions for different industrial domains where embedded systems are of essence. Scope of design and development services scalable both from first concepts to industrialization and supporting different stages of device lifecycle.
- Wide network of contacts among industrial equipment and machine manufacturing companies. We value particularly your professional network among companies developing equipment and machinery for defense, energy, mining and autonomous vehicles sectors.
- Professional end-to-end sales capability covering the full sales lifecycle; Building and actively managing a healthy sales pipeline, driving proactive customer engagement and consultative dialogue, leading and coordinating bid teams across disciplines, shaping competitive, value-based commercial and technical offers, delivering compelling executive- and technical-level presentations, and leading contract negotiations and closing agreements.
- Strong domain expertise in embedded and industrial product technologies. Solid understanding of embedded software and electronics engineering domains, enabling credible, value-driven engagement with customers. The service offering includes: Embedded software and hardware design, system integration and end-to-end architecture design, power electronics, motor control, and drive systems, Edge AI and on-device intelligence, industrial communication protocols, cybersecurity for connected devices (incl. Cyber Resilience Act awareness), device-to-cloud architectures and lifecycle management. As well as ability to translate technical capabilities into business value, positioning solutions in the context of customers product strategies, digitalization roadmaps, and competitiveness goals.
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