B2B Demand Generation Marketing Specialist

About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. What you'll be doing This role is about ownership and execution. You'll take an initiative from brief to launch to optimization: decide how success is measured, pull in the right partners across Sales, Product Marketing, and commercial teams, and keep everything moving to hit the timeline. Day-to-day in this role, you'll: Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, and TikTok, as well as programmatic, direct media buys, industry sites, newsletters, and content syndication. Work hand in hand with local country Sales teams to understand each market's business goals and shape the best local plan to drive performance at the country level. Work with the B2B marketing colleagues to launch new products. You’ll own paid marketing strategy, shaping targets, audiences, campaigns, and key messaging together with Product Marketing and commercial stakeholders, then ramp demand once you're live. Manage stakeholder interests and provide ongoing feedback and reporting analysis. Work toward clear marketing KPIs, such as CPL, closed-won deals, and revenue. Identify top-performing partners and channels and build strong relationships. Bring creative ideas to the table and work closely with creatives to produce campaigns that perform. Put data at the heart of your decisions: analyze campaign and CRM data to understand what actually drove impact, and build your own reporting and dashboards to keep results clearly in view. Use AI actively to work smarter and build AI-powered solutions with the best tools available Test new (locally relevant) channels, messaging, and tools, and turn what works into repeatable campaigns Our humble expectations Relevant experience in B2B performance marketing, paid media, or media buying , ideally within a tech, SaaS, or similarly fast-paced environment. We welcome candidates with a range of career paths and backgrounds who can demonstrate the skills and impact needed for the role. Hands-on, multi-channel paid media experience across platforms such as Google (Search and Display), Meta, LinkedIn, TikTok, and programmatic media, including managing and scaling campaign budgets. International marketing experience , with exposure to working across multiple markets and helping to grow new or emerging products,