Growth Marketing Partner

Do you enjoy turning business goals into B2B marketing that drives sales and growth? We do. ✨ We’re looking for a Growth Marketing Partner to join Vincit and work closely with our sales organization, business, and marketing team. In this role, you’ll combine strategic marketing thinking with hands-on execution, turning business goals, customer insights, and sales priorities into effective B2B marketing. You know you’ve succeeded when marketing and sales are working toward the same goals, the right customers are being reached, and your work generates leads and contributes to the sales pipeline. What is the job like, really? 🤔 As a Growth Marketing Partner, you’ll work closely with marketing, sales, and business teams. Together you’ll align on where we want to grow and how marketing can best support those goals – and turn that into concrete plans and actions. This is a hands-on role where you’ll get things done with the support of our agency partners. You’ll be our HubSpot super admin and use data and AI to develop our marketing processes and understand what works and how marketing contributes to the sales pipeline. Here’s a snapshot of your key responsibilities: 💫 Marketing planning & sales collaboration – Work closely with sales to turn growth priorities and customer insights into marketing activities. 💫 ABM & lead generation – Develop and execute account-based marketing and demand generation activities that support priority accounts and sales pipeline development. 💫 Content & digital campaigns – Plan and coordinate campaigns and content, such as customer references, and website content. 💫 Website & analytics – Manage and develop our website to drive lead conversion and boost visibility across search engines (SEO, GEO) 💫 HubSpot & marketing performance – Develop how we, together with sales, use HubSpot and data to manage and improve our marketing activities. 💫 AI & marketing automation – Develop and explore how AI and automation can make our marketing smarter and more effective. What are we looking for? You’ll do well in this role if you enjoy working closely with sales and business and can move naturally between strategic thinking and hands-on marketing work. You understand the bigger picture behind marketing activities – but you’re equally comfortable diving into HubSpot, creating content, launching a campaign, or digging into the results yourself. Experience and skills we value 🎯 At least 5 years of experience in B2B marketing, preferably in an in-house role within IT, technology, consulting, or other professional services 🎯 Strong experience working closely with sales and turning business and sales priorities into marketing activities 🎯 Hands-on experience with ABM, demand generation, and driving website performance 🎯 Strong hands-on experience with HubSpot – you’ll take the lead as our HubSpot super admin 🎯 Content creation skills and experience producing B2B marketing content, such as campaigns, customer references, and website content 🎯 A data-driven mindset and experience measuring marketing performance, lead conversion, and pipeline impact 🎯 Curiosity and willingness to explore how AI can be used in marketing 🎯 Strong collaboration and communication skills and a proactive, structured way of working 🎯 Full professional proficiency in both Finnish and English It’s a plus if you have: 🎯 Experience developing marketing automation and finding new ways to use it in B2B marketing 🎯 Experience managing agencies or other external marketing partners 🎯 Swedish language skills What’s in it for you? As a 500-person company, we combine the support and career opportunities of a larger organization with the agility and low hierarchy of a smaller one. This gives you both the structure to succeed and the freedom to shape how things are done — together with a supportive community around you. Here are a few more reasons why Vincit is a worthwhile place for experienced marketing professionals: 🌟 A role close to sales and business – work closely with our sales organization and business leaders and influence how marketing supports customer acquisition, pipeline, and Vincit’s growth. 🌟 Real room to shape how we do marketing – we’re a small team where ideas can quickly turn into action. You’ll have room to experiment, improve our ways of working, and bring a fresh perspective to how we do B2B marketing. 🌟 AI at the core – use modern AI tools in your daily work, deepen your expertise, and help us develop how AI and automation are used in marketing. In 2026, we became the first company in Finland to receive the accredited ISO/IEC 42001 certification for our AI management system. 🌟 Skilled colleagues around you – work closely with colleagues across marketing, communications, sales, and our different business areas, as well as experts across AI, data, SAP, design, custom software, and commerce. 🌟 Hybrid work with Helsinki as your home base – we embrace flexible ways of working, while our beautiful Freda