Loyalty & Bonus Manager

Loyalty & Bonus Manager Are you passionate about turning customer insights into smarter rewards, incentives and measurable business impact? Do you enjoy combining strategic thinking with hands-on optimisation and finding new ways to drive customer engagement? At Veikkaus, we're looking for an experienced Loyalty & Bonus Manager to join our Lottery & Land-based Games business unit. You'll have the opportunity to build our approach to bonuses, help renew our loyalty programme and shape the future of customer engagement. With the Finnish gaming market undergoing a major transformation, this is a unique opportunity to build new capabilities and make a real impact. This permanent, full-time role is based at Veikkaus' headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model - to foster collaboration and teamwork we meet at the office three times a week. Please note that this job requires a valid residence permit for all non-EU citizens. About the role As Loyalty & Bonus Manager, you'll join our Customer & Loyalty team in a senior, hands-on role combining strategic development, commercial thinking and data-driven optimisation. You'll take ownership of building our approach to bonuses and incentives, defining the strategy, models, mechanics and ways of working to drive customer engagement and commercial performance. You'll help prepare our new bonus capabilities for launch in the second half of 2027. You'll also play a key role in renewing our loyalty programme, bringing fresh thinking and industry best practices into how we engage and reward our customers. What you'll get to work on Bonus and incentive development: Shape our bonus strategy, models, mechanics and ways of working. Loyalty programme renewal: Help rethink and develop our loyalty programme and customer benefits. Commercial optimisation: Use customer data, segmentation and performance insights to optimise incentives, targeting and business impact. Testing and experimentation: Develop and test new reward and engagement concepts, turning insights into measurable improvements. Benefits and promotions management: Manage existing customer benefits, prize draws and promotions, driving continuous improvement. Cross-functional collaboration: Drive development together with CRM, marketing, analytics, technology and business teams. What success looks like after 12 months You've established a strong foundation for our new bonus capabilities and helped shape the future of our loyalty programme. You've introduced a more systematic, data-driven approach to customer incentives and commercial optimisation. You've turned experimentation and customer insights into measurable improvements. You'll thrive in this role if you have Strong analytical and commercial skills, with experience in data-driven optimisation and performance measurement. Experience in incentives, rewards, bonus mechanics, promotions or loyalty development, ideally from mobile gaming, iGaming, fintech, retail, e-commerce or another consumer-facing business. Extensive experience in CRM, customer engagement, growth, loyalty, monetisation or related B2C roles. The ability to combine strategic thinking with hands-on execution, taking ownership and driving development across teams. A proactive mindset and a passion for testing, learning and challenging existing ways of working. Excellent English communication skills are required. Finnish is an advantage. Experience with analytics tools such as Power BI and a relevant university degree are considered a plus. Could this be your next challenge? Your background might be in mobile gaming or iGaming, where you've worked with LiveOps, monetisation, bonus mechanics or player engagement. Or perhaps you've developed customer incentives, personalised offers, cashback, rewards or retention campaigns in fintech, e-commerce, retail, food delivery or another consumer-facing business. You might also come from a growth hacking, performance marketing or customer growth background, with experience in data-driven experimentation and commercial optimisation. What matters most is your ability to combine strong analytical and commercial thinking with strategic development and hands-on optimisation. If you're excited about building new bonus capabilities, renewing a loyalty programme and making a measurable impact during a major industry transformation, we'd love to hear from you! We Offer A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people. Balanced and inspiring work life. A good job should add something to life — but not be all of it. Excellent employee benefits, including extensive occupational health services (dental care, physiotherapy, glasses support), ePassi sport