Social Media & Content Specialist

Want to help build one of Lapland’s most exciting travel brands on social media? ❄️ We are looking for a Social Media & Content Specialist to join the StayLapland team! We are looking for a creative, visually minded and organised person to take responsibility for planning, coordinating and publishing StayLapland’s social media content. You won’t be starting from scratch. We already have our own photographer producing high-quality photo and video material for the brand. Your main responsibility will be deciding how that content should be used – what we publish, where we publish it, when we publish it and what story we tell around it. The goal is simple: to make StayLapland an increasingly recognised and desirable Lapland travel brand for an international audience. What is StayLapland? StayLapland is a Rovaniemi-based travel company offering premium hotel and resort accommodation, restaurant experiences and Arctic activities in Finnish Lapland. Our portfolio includes Postmaster Hotel, Aurora Hill Resort, Kuoksa Wilderness Park and Leima Kitchen & Bar . We welcome guests from around the world, and our social media should show what experiencing Lapland truly feels like – Northern Lights, snowy Arctic landscapes, beautiful accommodation, memorable activities and great food. What will you be doing? You will be responsible for the daily planning and execution of StayLapland’s social media together with our marketing and content team. Your responsibilities will include: ✅ planning and maintaining the social media content calendar ✅ planning and publishing posts, Reels, Stories and other social content ✅ selecting photo and video material together with our photographer ✅ writing engaging captions and social media copy, particularly for an international audience ✅ managing Instagram, Facebook, TikTok and other relevant channels ✅ scheduling content and ensuring consistent publishing throughout the year ✅ light video editing and photo editing when required ✅ creating social media graphics and visual assets using tools such as Canva or Adobe ✅ maintaining a consistent StayLapland visual identity across all channels ✅ developing content concepts and campaigns for our hotels, resorts, activities and restaurant ✅ monitoring content performance and identifying what resonates with our audiences The main focus of this position is content planning, coordination and publishing . You do not need to be a professional photographer. What matters more is that you understand what makes content engaging, what a premium brand should look like and how to turn great raw material into strong social media. Who are we looking for? We are looking for someone with a strong visual eye who also understands social media from a commercial and brand perspective. You could be a great fit if you: 🔥 actively follow social media trends and understand what works across different platforms 🔥 have a strong visual eye and an understanding of graphic design 🔥 are comfortable using tools such as Canva and have basic photo or video editing skills 🔥 can write engaging content in English 🔥 are organised and able to plan content in advance 🔥 take initiative and continuously bring new content ideas to the table 🔥 understand the importance of visual consistency for a premium brand 🔥 are comfortable working across several StayLapland brands, properties and services at the same time Previous experience in the travel industry is not essential. We are more interested in your understanding of social media, your visual judgement and examples of what you have created. What do we offer? 💎 The opportunity to help build the social media presence of a rapidly growing Lapland travel brand 💎 Access to high-quality professional photo and video material through our own photographer 💎 An exceptionally varied content environment: hotels, resorts, restaurants, Northern Lights, Arctic nature and Lapland activities 💎 The opportunity to influence and develop StayLapland’s social media style 💎 An international working environment and global audience 💎 A young, ambitious and growth-oriented team 💎 Opportunities to grow together with StayLapland The starting date can be agreed flexibly. The position will be full-time until 31 March 2027, after which continuation will be agreed separately together. Apply now! 📩 Send us your application, CV and a portfolio or examples of social media content, videos or graphic work you have created to: [email protected] Use “Social Media & Content Specialist – StayLapland” as the subject line. Your portfolio does not need to be formal. We simply want to understand your visual style, creativity and how you think about social media. Join us and help build StayLapland into one of the most desirable and recognised travel brands in Lapland. ❄️