Design Leader, Software Design

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. We are looking for a Design Leader of Software Design to lead the end-to-end experience of Oura’s software products, with a primary focus on our member-facing mobile and web experiences. This role sits alongside our most senior individual contributors and is expected to operate in high ambiguity, set a clear design vision, and create enduring, company-level impact across multiple product areas. You will build, lead, and mentor a multi-disciplinary design organization, partnering closely with Product, Engineering, Data, and Brand to deliver coherent, insight-driven experiences across Oura’s ecosystem. You are accountable for raising the bar across four core dimensions: Operational Excellence (craft & execution), Impact (strategy & product value), Collaboration (communication & alignment), and Leadership (culture & people). This is a highly collaborative, hands-on leadership role based in Helsinki with a hybrid work model. What you will do: Lead and develop a high-performing design organization You manage software design teams, overseeing multiple designers and design leads. You create the conditions for excellent work: clear expectations, strong feedback structures, and genuine investment in people’s growth. Your management style builds trust while holding a consistently high bar for design quality. Mentor and develop designers You invest in the people around you. You support designers at all levels through regular 1:1s, career conversations, and honest, actionable feedback. You help them see around corners, develop their craft, and grow their confidence,  not just their output. Set a compelling, coherent design vision You define what great looks like for Oura’s member-facing experiences across mobile and web  and you make that vision concrete and actionable for the team. You bring systems thinking to the full experience: flows, states, transitions, information hierarchy, microcopy, and the moments between interactions that make or break how a product feels. Elevate craft through active participation You are in the room for the work that matters. You lead critiques and working sessions that meaningfully improve what the team produces, not by overriding, but by modeling stronger thinking, asking sharper questions, and holding the quality line. Your presence raises the bar without taking over.